WEBSITE DESIGNER + BRAND PHOTOGRAPHER
For You
Create A brand & website that Books New Dream Clients
Brand strategy, custom website design, and SEO built specifically for photographers who are ready to show up on page 1 of Google and have a website that always brings in new leads.
Showit website designer for photographers
And you've been telling yourself the same thing for months...
You're not afraid of making investments in your business.
You just want to invest in something that will give you the biggest return.
"When I book a few more clients, I'll upgrade to the 1.4 prime lens."
"When the inquiries pick up, I'll upgrade my backup camera body."
"When I book my next client I'll upgrade to the profoto flashes".
...you're investing in the things that help you DELIVER the work.
Meanwhile, the investment that actually brings clients IN (your website)
has been the last thing on your list.
A website that does the marketing and selling for you is the investment that funds FUTURE GEAR + EDUCATION faster.
& your website isn't bad
and "fine" is what keeps photographers feeling stuck. It looks like...
You get the occasional inquiry, but you can tell they're price-shopping (because the second you send your pricing, they ghost you).
You're often over-explaining what's included when they book because you know your website didn't do the selling for you.
You feel a pang of anxiety every time someone says "send me your website link" (and you deeply hope they don't judge you from it).
You freeze on discovery calls right before you say your price, and feel a wave of embarrassment when they tell you you're "out of their budget."
You feel like you have to convince people to work with you, even though you have a list of past clients who have loved working with you.
🫠
🫠
🫠
🫠
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it's just
...."fine"
"Fine" stops feeling fine when you realize what it's actually costing you
Photographers with weaker portfolios than yours are booking the clients you want.
The clients who could be working with you are picking someone else. Not because their photography is better or their prices are lower, but because their website sells better than yours does. You're losing them simply on positioning, not your skill.
You still discount sessions, even though you promised you'd stop.
Every time you cave to a low-budget inquiry, you're not just losing money on that one session. You're reinforcing the belief that you're okay with attracting price-shoppers. The website you have isn't showcasing your value, so you keep meeting clients at their budget.
Your dream clients are clicking away because your website copy isn't landing.
Your website copy is what gets people inquire. Without copy that speaks directly to them (naming what they want, addressing what they're worried about, reflecting back the kind of experience you offer), they click over to the next photographer. Beautiful design alone doesn't convert.
You're blending in with every other "luxury photographer" in your market.
Having 'pretty photos' isn't making you stand out. Your unique voice and perspective.... they're what make a potential client say "this is the photographer for me." And if your website doesn't communicate that within the first 5 seconds,they click over to another photographer.
Your confidence takes a hit every time you open your inbox to no new leads.
Because the silence doesn't feel silent. It's a constant, daily reminder that something isn't working. And the longer it goes, the more you start to wonder if it's actually you. (It isn't. It's your website. But it's hard to remember that when you're staring at an empty honeybook portal.)
You deserve a website that makes you the obvious choice
You deserve a website you feel excited to share
You deserve a website that does the selling for you
But you already knew all of this. You've likely known for a while. But you've felt stuck.
You're prepping Instagram content when you have a free weeknight. You're scrolling for inspiration on what to post. You're sitting at coffee shops on Saturday mornings, writing blog posts (that mostly stay in your drafts). You're considering more courses. Mini session days. Sending an email to your past clients and creating a freebie to grow your email list.
You're constantly thinking about your business. It just doesn't feel like any of it is actually moving the needle.
And on top of all of that, your website is never just one thing. It's writing the copy. Choosing new colors. Figuring out the design and learning how to implement good SEO. It's all tangled together, which makes it really hard to know what to actually do first.
So instead of working on your website, you think about it in the passing moments of your day. You hear a podcast episode about websites and think, "I really need to update mine." You see a post about SEO and think about it again. But the thought rarely shows up when you're actually sitting down to work on your business.
And honestly, I totally get it.
you're thinking about your business all the time
You want to be smart about your investments, that's called being a smart business owner.
But life never seems to slow down. Even when business feels slow, life feels full. You keep telling yourself you'll work on your website when you have more time... but "more time" never seems to come.
And the thing is, you've already invested in courses that promised you a solution for how to bring in more leads. You've implemented some of what you learned. And you watched it not really move the needle. So pouring your money into another thing that might not work? Of course you've been hesitant.
It's not that you're not committed to growing your business. It's not that you don't have big dreams. It's not that you're not driven...
It's that you want to be smart about your investments. You want to make sure that the time and energy you have (which feels like a limited resource right now) actually goes toward something that's going to make a difference.
— JESSICA
"Krista!!! Oh my goodness!!!"
Everything looks amazing so far, we are both blown away!! The updates feel so elevated and thoughtful, and it all fits the vision perfectly. You also mentioned a few SEO things that honestly hadn’t even crossed our minds, and we’re so glad you brought them up. That insight has been incredibly helpful and really shows your expertise! Thank you so much for all the care and thought you’ve put into this it really shows.
— MARY
"MY BRAND FINALLY COMMUNICATES MY VALUE."
I worked with Krista on multiple projects, a brand photo session, website glow up, and improved branding and was very happy with all of it. Krista was easy to work with and I felt very supported and guided throughout her process, from photos, to website, to branding. My brand feels much more polished, and I have already received complements from colleagues and customers. It's cleaner, more professional, and does a better job communicating my value to potential customers. I highly recommend working with Krista!
— BETSY
"I LOVE MY NEW SITE!"
Krista's super power is her ability to weave together a vivid brand story on every page of my website. Her vision truly allows my new website to stand out! She is detailed and efficient and we were able to get my site with SEO launched in two days which I found to be nothing short of amazing!
Here's what you could be doing instead of scrolling through your old session galleries, trying to find photos to post on IG this week
Browsing Barnes and Noble at 2pm with an iced coffee in hand, because the inquiry that just came in already booked their discovery call
Throwing on your weighted vest and going for a walk at your favorite park because you always get the best ideas when you're outdoors
Actually have fun posting your daily BTS on IG stories because you no longer have to treat it as a place where you have to find clients
Planning a trip to London to tour the Harry Potter set (knowing your biz is funding the trip, hufflepuff robe and all)... wait, that might just be me??
Twelve years doing weddings, and the last 6 years focused on brand photography and brand design for women service providers. I'm not just a designer who works with photographers. I'm a photographer who became a designer because I kept seeing the same gap show up over and over again (and honestly, no one was truly stepping in to fix it). Photographers with STUNNING portfolios ... but with websites that are getting passed over.
but you can call me your fave real-talk podcast host, go-to brand strategist, or (hopefully!) your new website designer
I've been a photographer for over 16 years.
In fact, I'm in the TOP spot of Google for my keywords. So I know firsthand how much your business changes when you're actually getting consistent new leads from Google. I've sold out my services using this exact brand strategy, copy approach, and SEO foundation that I'm offering you. So when I tell you what works, it's not theory. It's literally what I built my business on.
When you have a marketing strategy that isn't "post more", and actually brings in clients, you get to live a life that's truly "offline" whenever you want. When your website works, suddenly growing your business doesn't feel so hard anymore.
My website has been on page 1 of Google For three years.
And before you know it, your favorite phone notifications are the ones popping up saying...
P.S. If you reallllly want to get to know me, I'm lowkey obsessed with my dogs (really, all dogs), I could eat a mac-and-cheese dinner every night and never get tired of it & I'm currently planning a trip to London so I can live out my Harry Potter dreams!
Hi, I'm Krista
👋
YOU HAVE A NEW LEAD!
DISCOVERY CALL BOOKED!
NEW INQUIRY SUBMITTED!
NEVER HAVING TO PERFORM ONLINE FOR YOUR BUSINESS TO GROW? CONSIDER IT DONE.
You know what? I think you deserve to wake up without the pressure of needing to check your email for a new client inquiry.
Instead, you deserve the kind of life where you make your morning coffee, put on your gelly under-eye masks, and plan your day from a place of "what would feel good to do today?" instead of "what do I need to post to get my next client to reach out?"
The kind of day where you wake up and excitedly check your email because you have one more session spot available and you know someone great is going to fill it.
Because when you have a website that was built to do your marketing and selling for you, you don't have to always be thinking about your business in order to have a business that's growing.
Inquiries roll in. Discovery calls book themselves. Even when you've checked out and bricked your phone for the day.
The piece you've been missing?...
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Your Brand & Website Booking Engine
A brand and website experience built specifically for photographers who are ready to stop stress-posting on Instagram 3x/week (for inquiries that never come), and have a website that brings in new client leads every week.
I do things differently than most designers...
Most designers require you to develop your copy and brand vision outside of the website process.
Which means you have to to hire other people to create your overall brand and website strategy. We don't do that here.
Honestly, those are the hardest parts of creating a website. And you shouldn't be the one responsible for bringing all of the strategy to the table when you work with a designer. Because the strategy is the foundation for having a website that converts.
So before we touch a single design element we'll start by understanding you, your business, your clients, and your goals. Then we'll build the brand strategy and visuals that reflect where you're going, write copy that actually connects with your audience and compels them to want to inquire, and design a website that does your marketing and selling for you.
Become the photographer whose website always gets shared when someone asks for a recommendation.
Create the website that other photographers look at and think
"I wish my website looked like yours."
Have the website that shows up on page 1 of Google search.
Here's how we bring your brand and website to life:
Strategy + Brand Discovery
Before we make a single design decision, we get clear on the deeper foundation of your business. Who you are, who you serve, what makes you different, and what your dream client needs to hear in order to instantly know you're the one for them. This is the step where most designers require you to gather all of this information on your own (which would take you weeks, or months, and a lot of guesswork to scrap everything together). Not here.
- A brand strategy + copywriting questionnaire (you brain dump about your business without trying to write perfect copy)
- A custom brand strategy document (I do the messy BTS work of gathering your questionnaire answers, pulling out the relevant details, and creating a brand strategy doc that you'll be able to reference for our work together, and your future brand projects)
- My streamlined copy process (after you've brain dumped the details of your business, I take all of the info, refine it, and write out clean, optimized copy for each of your website pages)
- A shared Pinterest moodboard to get inspiration for the look and feel of your new brand
- A 2-hour brand strategy + design call where we map out everything from your site layout, visual inspiration, and fun design elements that we want featured on your site
What's included:
PHASE ONE
YOU'RE GONNA LOVE: NOT HAVING TO WRITE YOUR OWN WEBSITE COPY
Brand Identity Design
Now that we've talked through the details, we start bringing your new brand to life. Your brand identity isn't just a logo or a color palette. It's the full visual system that shows potential clients "this is the photographer for me" within five seconds of landing on your website.
- A custom color palette built around your brand strategy
- A logo and/or wordmark (whichever fits your brand best)
- Custom brand icons that you can use across your website and Instagram to create a cohesive online presence
What's included:
PHASE TWO
YOU'RE GONNA LOVE: HAVING YOUR OWN CUSTOM CREATED BRAND DESIGN
Website Design + Custom Copy
This is where the magic happens. A fully-built, SEO optimized 6-page Showit website, designed for conversion and built to rank on Google. And the copy? You don't have to stress about any of it. You've already brain-dumped. I've refined. Now we bring it to life on the site so you become the obvious choice for your website visitors.
- A 6-page custom designed Showit website (I suggest: Home, About, Experience, Portfolio, Contact, Instagram Links)
- Blog pages so you can continue to build your SEO presence online
- Custom copy for every page (written by me, based on your voice notes and questionnaire answers)
- Optimized desktop and mobile design
- Full SEO strategy (setup and ready so you start being visible to clients on Google)
What's included:
PHASE THREE
YOU'RE GONNA LOVE: HAVING AN SEO STRATEGY TO HELP YOU RANK ON GOOGLE
Launch + Beyond
The design is done...the copy is polished...the SEO is in place. Now we bring your brand and website to life by launching to your audience. And the good news? You've already warmed them up so they're ready to hire you!
- A pre-launch Showit training call so you can easily make edits to and manage your site going forward
- 2 custom designed Instagram graphics for you to share on launch day
- Domain setup support (so you don't have to stress about the technical stuff)
- A full week of Slack support after your launch (in case anything techy pops up)
What's included:
PHASE FOUR
YOU'RE GONNA LOVE: NOT HAVING TO DEAL WITH THE TECHY PARTS OF LAUNCHING
everything you need to have a website that converts
A complete brand identity (color palette, logo or wordmark, custom brand icons)
A Showit website that visually matches the value you provide to your clients
Custom copywriting (so you don't spend weeks spiraling, asking "what do I even say here"?)
A complete SEO setup (so you actually start showing up to clients for the right searches)
Showit training call so you feel confident managing your site going forward
All the support you need to connect and launch your new website with ease
CHOOSE YOUR PAYMENT PLAN
PAY IN FULL
TWO PAYMENTS
THREE PAYMENTS
save 5%
$4,275
$2,250
$1,500
& AS A BONUS
Showing Up On IG And Warming Up Your Audience Will Feel So Easy
One of the BIGGEST regrets I've heard from photographers who have worked with other designers is that they wish they would have had resources to share and post WHILE they were building the site. Because what ends up happening is you invest thousands of dollars, do all the BTS work, and you go to launch your website to a (mostly) cold audience that had no idea a new website is coming (so they aren't ready to hire you when you actually launch). We don't do that here. While we're building behind the scenes, you'll get....
BONUS ONE
30 Days of IG Story Prompts
You'll get access to my custom set of Instagram story prompts designed to use during the design phase to help you build excitement and create connection with your audience over the weeks we're working together... so when your new site goes live, your audience is warmed up to hire you.
- 30 editable story prompts to introduce who you are, who you serve, what sets you apart from others, and more
- Built for building connection, not be "salesy" (bc, ew gross)
- Flexibility to post whenever you want
What's Included:
BONUS TWO
10 Custom Canva Graphics for IG
Once your brand visuals and website have come to life, the last thing you want is for your IG to look out-of-date. So I'm handing you 10 custom-designed Canva templates built around your newly designed brand.
- 10 custom designed IG graphics (in Canva) with your new brand colors, fonts and icons
- Templates so you can swap in your own text & photos
- Designed for the kinds of posts that convert (not generic templates)
What's Included:
that's not how we do things around here.
This is the most supported you'll ever feel during a brand and website project.
They might create your design, but MOST of the rest of the process is up to you. You have to spend weeks writing out all of the website copy or spend $5k+ just to hire a copywriter to do it for you. Weeks later (and not to mention, $10k+ later), you end up with a beautiful site that doesn't quite sound like you, doesn't quite say what your dream client needs to hear, and doesn't quite work the way you hoped it would...
SIMPLE INTAKE QUESTIONS
You don't want to have to write out every section of your copy. Instead. I provide some questions and you record voice notes, dump your thoughts however they come out, answer my questionnaire in fragments if you want. I take it from there. Your brain doesn't have to translate it into "professional copy." That's my job.
Brand Strategy Framework
Before any design happens, I help you create a custom brand strategy... your voice, your audience, your positioning. But again, you just brain dump all of the details and I'll do the messy BTS of pulling out all of the important details. So you walk away with clarity and confidence that you do, in fact, have a strong (& legit) brand.
Real-Time Feedback
You don't have to wait until the end of the design project to provide your feedback. We talk through the design choices in real time, so decisions get made faster and more easily. Which means by the time you launch, the site already feels deeply customized to you and your brand.
POST-LAUNCH SUPPORT
Most designers don't help with the technical details of actually launching. I'll help you actually make your site live, and you get a full week of Slack support post-launch for any technical hiccups. The website handoff is officially complete after your site is live, and the technical details have all been sorted.
If you've been lurkin 👀 other website designer packages, you'll start noticing the same pattern...
When your website is your full-time marketing and salesperson, you no longer have to do the job of...
Convincing people to work with you
Justifying your pricing to low-budget clients
Performing for the algorithm to hope you get visible to clients
Selling yourself in every email or during every discovery call
Investing thousands of dollars in courses you'll never actually finish
Wouldn't you rather invest in the thing that's doing marketing for you??
Instagram isn't actually built to help you get consistent new clients. The truth is (and this might sting a little bit), the algorithm prioritizes creators who have big audiences...which means a photographer trying to get visible to her local dream clients? Is EXTREMELY difficult. If you want to even try to find success on IG, you have to first commit to becoming a full-time content creator. And honestly? Creating IG content is already at the bottom of your 'favorite things to do to grow your business' list. So it's time to give yourself permission to do things in a more simple (and enjoyable) way.
IG's goal is to keep your audience scrolling (on other peoples profiles)
But when it comes to Google? It's literally the opposite. When someone searches "wedding photographer in [your city]" or
"[your city] family photographer," Google's whole job is to send them to relevant websites. Which means when you have a website with strong SEO, Google is actively working FOR you. Showing your website to people who are already searching for exactly what you do. All while you're behind the camera, grabbing coffee at Starbucks, or taking a beach vacation with your family. You get shown to potential clients while you're off living your life and not behind your laptop or cell phone.
Google's goal is to share your website directly with people searching for you
Here's the no one tells you when you're deciding where to spend your time marketing your business online...
(hard truth)
& if you're still scrolling, you might be thinking one of these things...
This is exactly why my process is built around voice notes and questionnaires you fill out in fragments. You're not responsible for writing copy from scratch or making 100 design decisions. You brain dump. I refine. Most of my clients spend 2-4 hours of focused work during the onboarding process.
"I barely have time to post on Instagram. How can I commit to a whole brand and website project?"
I get it...but when you've invested a lottt of money into your gear and still not getting consistent leads, investments get harder to make. I know how much your business changes when your website is on page one of Google. To have the kind of business where new cold leads find you, visit your site, and within minutes book the discovery call. When your business is getting that level of visibility, the website LITERALLYY pays for itself.
"I haven't spent $4k since I bought a new camera and lens. I'm not sure I'm ready for this kind of an investment"
This is exactly why we don't start with design. Before any colors or layouts get touched, we lock in your brand strategy together. And from that point forward, every design decision traces back to it. You're not trying to make decisions in a vacuum. You have a foundation that is literally built around your own personal brand. (And you have me to talk it all through with.)
"What if I don't know what I want?"
I see you, and this is the most common trap people fall into. You're waiting to FEEL "ready" before you invest in the thing that helps it BECOME ready. The clients you're waiting for are the ones a strong brand and website will bring in. And the longer you wait, the more you're delaying the very thing that you've been dreaming about (a business that supports more than just your business)
"I'm interested, but I want to wait until I book a few more clients."
let's talk through them
& if you're still scrolling, you might be thinking one of these things...
let's talk through them
My brand is colorful, playful and bold
(so my brand and website feel really vibey)
& here's the thing...
My branding and design process is unique to YOU...so when that dream client clicks over to your website, your personality instantly shines through and builds a deep connection.
But your brand might feel more like...
Not sure if you're ready for a new brand and website?
A great brand and website experience requires both a right-fit designer AND a right-fit client. So before we go any further, here's how to know if this is for you.
you're ready for a new brand & website if...
- You know your work is good and are tired of your number of consistent inquiries not reflecting that.
- You're ready to take your business seriously. Not "someday I hope this will work" seriously...like, actually treating your business as a real thing that requires real investment.
- You're willing to share your voice and be seen (by me and by potential clients). You know you are here to make a bigger impact and you're ready to stop playing small.
- You want a partner (with industry experience), not someone who will just say 'yes' to every idea...you especially want someone who can give you advice on what'll actually convert
- You're working a full-time (or part time) job while you grow your photography business.
- You're a little nervous about the investment.
& This is still for you if...
we're not the best fit if...
- You're hoping to submit a two minute voice note about your business and have someone write out multiple pages of compelling copy. (You don't have to write the copy, but you do need to be willing to share in detail about who you are, who you serve, and why you do what you do.)
- You're expecting a new website to do all of the work and fix your business overnight. A great website is a solid foundation that can absolutely help you get found...but a good SEO strategy will require some maintenance if you want to be found by clients on page 1 of Google.
- You believe a pretty website is enough to book clients (without a deeper brand strategy behind it). Clients invest in you when you make them feel seen and understood in a way that no one else has (& that requires strategy and strong copy).
- You want a designer who'll take your word for everything without ever pushing back. If something isn't going to convert well, it's my job to tell you. I'm committed to both my integrity AND your results.
"My sister-in-law cried reading my website because it connected so deeply"
"Krista knows how to dig deep, find what really matters, and write it in a way that rings like a poem. My sister-in-law screenshotted a section of my website and told me she was crying reading it because it's exactly what we all feel (as moms)... and now photo clients call me up saying, 'you're saying exactly what I want.' Krista goes over and above and definitely gave me more value than what I paid. Working with her is a no-brainer."
— Erin
"MY BRAND FINALLY COMMUNICATES MY VALUE."
"Krista is amazing!! I worked with Krista on multiple projects, a brand photo session, website glow up, and branding and was very happy with all of it. Krista was easy to work with and I felt very supported and guided throughout her process. My brand feels much more polished, and I have already received complements from colleagues and customers. It's cleaner, more professional, and does a better job communicating my value to potential customers. I highly recommend working with Krista! You won't regret it :)"
— Mary
My website + SEO booked me MULTIPLE photoshoots in norway
Last year, a client searched on Google for a brand photographer in the Bay Area. She found my site, inquired, and we did two brand shoots together. Come to find out, she actually lived in Norway. She just happened to be living for a year in the Bay when she found me. Once she moved back to Oslo, she hired me to photograph her clients for a multi-day event with over 50+ individual clients. I've flown to Norway for brand photo clients. Twice. With a client I never could have planned my way into. This is what a website (with strong SEO) does for you. It opens opportunities and doors you couldn't have ever imagined.
— Me ;)
oh hey, it's me!
"WORKING WITH Krista was one of the best decisions I ever made."
"Working with Krista was the best decision. From the moment we met, I knew Krista was the whole package: kind, intelligent, warm, genuine, incredibly talented, creative, AND extremely organized and professional. She guided me through planning my brand with a collaborative spirit from start to finish, and allowed me to explore the "why" behind my business (which was a huge bonus!) She captured the spirit of my brand and gave me photos that I will treasure for years to come."
— Celeste
next ⟶
SELECT A PHOTO OF A TESTIMONIAL
Stories from real clients (and me) about what changes when your website does the selling for you...
Here's what happens when your brand & website actually does its job.
DON'T JUST TAKE MY WORD FOR IT
You might be wondering...
If you're still here, you already know....
You know your website isn't doing what it's supposed to do. You know IG isn't going to magically start bringing in new leads.
You know if you keep booking the discount clients you're going to keep staying stuck.
You know that every month you wait is another month your current website costs you the clients you actually want.
OKAY, REAL TALK:
This is the part where I tell you to trust yourself. The part where you stop waiting for proof that you have what it takes to succeed. The part where you click apply, fill out the form, and we get on a call to talk about what a new brand and website will spark inside your business.
Apply for Website & Brand Design
NEXT WEBSITE DESIGN DATES JUNE 2026
available on both Apple & Spotify
Binge over 200+ episodes and all of my best brand strategy tips on the podcast
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