course
the
In-Demand Brand
Create a brand that puts you in a market of ONE.
No Competing With Other Businesses. No More Attracting Price Shoppers.
Just Calling In Dream Clients Ready to Pay Your Premium Rates.
LET's TRANSFORM YOUR BRAND
Your brand is what separates you from everyone else in your industry. Whether you've been in business for 3 months or 3 years — your brand identity is THE thing that communicates your value.
It's not your logo or your color palette. It's not even how much you spent on your website. It's how much your brand communicates your value to your dream clients.
& when your brand feels all over the place, your client inquiries do too.
I'M READY TO DIVE IN
When Your Brand Looks Premium, Clients Stop Questioning Your Rates
People reach out and already know they want to work with you.
They read 3 sentences on your website and are immediately magnetized to you.
They reach out and tell you they've been waiting to find you.
They find you on IG, binge your posts, and reach out 10 minutes later.
They aren't shopping around. They aren't looking for a discount.
They know you're the one for them and they are ready to make the investment.
People reach out and already know they want to work with you.
They read 3 sentences on your website and are immediately magnetized to you.
They reach out and tell you they've been waiting to find you.
They find you on IG, binge your posts, and reach out 10 minutes later.
They aren't shopping around. They aren't looking for a discount.
They know you're the one for them and they are ready to make the investment.
You Have an In-Demand Brand When...
You're using ChatGPT to help you write all of your IG posts and loving how consistently you're posting. You feel like it sounds great, but it's not making people reach out. You're spinning your wheels trying to create MORE, but feeling like IG just isn't worth your time. You're ready to hire a social media manager to do it for you, but now you're trying to figure out if you really want to invest money on a marketing strategy that isn't even converting.
You're creating sales pages that list out all of the details of your offer, showing why it's worth the price, and popping the link in your stories and hoping and praying people will buy. Yet you're still not calling in the right clients, if any new clients.
You don’t want to sound “salesy,” so you're sharing behind-the-scenes stories of your morning coffee, the new book you're reading, and your daily walks to connect with your audience. Then you casually pop in a link to your offer with text that says “two spots left,” to try to get new inquiries (and at least feel like you're talking about your business). But the next day, no one clicked the link or reached out so you tell yourself that no one wants it.
You're waking up and asking yourself:
What's the perfect thing I need to say today so that the people watching my stories (and liking my posts) actually feel called to move into my DMS and ask how they can work with me?
You'll get new client inquiries here and there, but it feels unpredictable and you have no idea what it was that you shared that made them inquire so it feels like you're starting over every single day.
Let’s be honest—you’ve been in business for a while. And you’re great at what you do. Your clients rave about working with you. And yet, getting new leads and inquiries is the hardest part of your business.
You stare at the IG caption box wondering what to say that'll actually make someone reach out. Your head starts spinning with ideas, but nothing feels strong and unique enough. So instead of posting something that might not land, you post nothing at all.
And let's be real — if you and I were on a zoom call and I asked you "what content makes your audience reach out", would you actually know how to answer that question?
If your answer is "I don't know", there's nothing wrong with you. This tells us that you have a business that relies on posting and praying, and you don't have a brand strategy — and that's why sales feel 10x harder than they actually need to.
GET ACCESS TO THE COURSE
You're so over the advice that tells you to just "post more behind-the-scenes content" of your daily life, you feel the gut feeling of needing to raise (or lower) your prices but you don't want to go so high you stop getting inquiries or so low you only get the price shoppers. You're using the trending audios and focusing on visibility but feel more invisible than ever.
You've tried all of this already and it's not getting the results you want. You're still feeling stressed every morning when you wake up, scroll through your notifications and see that no one reached out. You're silently stress checking your phone when you're out with your partner/friends for dinner and feel the anxiety spike every time you get an email notification, only to see it's just another sales email that you keep forgetting to subscribe from.
I need you to know you're not doing anything wrong — it's just that the strategies you’ve been taught from the 'experts' that tell you to "just do what I do and you'll see massive success" weren't created FOR you. They've made you think that if it's not working for you like it did for them, you're doing or saying it wrong. And that's just not the case.
You don’t need another short term selling strategy.
You need a brand that actually does the work for you.
A brand where everything you post makes you money.
A brand where your content sounds so YOU, your dream clients recognize everything you post (and see you as the leader in the industry).
You're ready to finally stand out from everyone else.
You want to open your phone to new inquiries from people who already feel connected to you (like they already know you).
You want to always attract people who say: “I’ve been binging your content for weeks and just knew I wanted to work with you.”
You need a step-by-step process that takes your brand from looking like another perfectly curated template to one that is so uniquely YOU, to one where clients read 2 sentences and feel instantly compelled to reach out and learn more.
When you have a repeatable process and framework in place, that's when you have clients consuming all of your posts, a website that creates the FEELING of a premium experience, and getting new leads and sales becomes the easiest part of your job.
Your marketing feels like a LEGIT strategy Instead of Chasing IG Trends
Let’s be real: it’s exhausting feeling like your entire business income depends on whatever you decide to post on IG this week.
Inside this course, you’ll finally have a clear, repeatable marketing strategy rooted in your brand—not just trends or “tips.” You’ll know what to say, why it works, and how to connect it back to the transformation your audience is actually looking for.
No more posting just to check it off your list No more posting things that just feel "meh" when you read them back. No more second-guessing every caption. No more wondering if it’s your messaging, your visuals, or your offers that are off.
You’ll have a plan. A strategy. A brand that backs you up (and a brand that you wholeheartedly believe in).
And your marketing? It'll finally feel like it’s working (and you'll *know* it's working because you have a calendar full of premium clients.
Your website & Messaging become your number one selling strategies
You want to feel proud of your website—but right now? It feels like the version of you from two years ago that you've fully outgrown. You've updated your offers, rewritten your content, and added more testimonials… but it still doesn’t feel like the strongest representation of your brand and offers.
You find yourself over-explaining everything in the DMs. You're sending people to your site and then instantly question what you should say so that you can get them on a call and actually show them why you're the best person for them. Deep down, you know your work is high-quality—but your site doesn’t reflect that. Not yet.
You want to have dream clients landing on your homepage and saying to themselves, “Yep. This is it. She’s the one.”
This is what we build together. And it all starts with having a strong brand foundation and identity (that doesn't look or sound like everyone else).
You open your phone to DMs from people ready to book—not just asking about pricing
You’re doing the work. You’re posting on Instagram a few times a week. You’re showing up in your stories. You’re sharing your offers, your behind-the-scenes, your client results. You even carved out time to make a reel with a trending sound—just in case it helps you get more eyes on your content.
But instead of dream clients sliding into your DMs asking about how to work with you, you’re getting people asking, “How much do you charge?”—and then ghosting.
It’s not that your work isn’t valuable. It’s that your brand isn’t clearly communicating why you’re the best choice for your dream clients. Right now, your audience might be noticing you—but they’re not seeing and feeling what makes you different.
When your content, visuals, and messaging finally showcase you as the ONE, the no-brainer person for them—their only question becomes— "How do I book?"
What Actually Happens When Your Brand Starts Doing the Selling for You
You stop questioning your value—and your audience stops questioning your pricing
You open your phone to DMs from people ready to book—
not Just Asking About Your Pricing
LET'S BREAK it DOWN
Right now, you’re overthinking it every time you go to post online. You’re tweaking your pricing, offering random discounts, and wondering why you're not already booked out this month.
You *know* if clients hired you they'd absolutely love the experience. You just don't know what to say to get them past the point of "I need to think about it" or even worse, "you're outside of my budget".
When your brand clearly communicates your value, you no longer wonder if you’re “too expensive”—because clients come to the discovery calls ready to book your highest package. Your confidence skyrockets, and so do your sales.
THIS IS EVERYTHING I NEED
My Client Wins Speak For Themselves
(You’re here? You’re amazing. I know it.) 👋🏻
Whoops, have I not introduced myself yet?
I’m Krista — your brand strategist + photographer BFF.
Just like you, I’m always dreaming into the next level version of my business & my brand.
And I know what a gift it is when you can trust someone to support you as you're pushing past your fears and going for what you really want.
And it’s really important, if we work together, that you feel both supported and challenged (in a helpful way)
Because when you don’t have to worry about…
having everything figured out
showing up perfectly
extracting the details from your dream & vision
…it frees you up to be your most creative, confident self.
And I know what a gift it is when you can trust someone to support you as you're pushing past your fears and going for what you really want.
And it’s really important, if we work together, that you feel both supported and challenged (in a helpful way)
Because when you don’t have to worry about…
having everything figured out
showing up perfectly
extracting the details from your dream & vision
…it frees you up to be your most creative, confident self.
"The 'creating your brand voice' exercise has been super helpful to me as I've started my business! I thought I had identified my brand voice already because I had previously mapped it out from another course I had purchased. Unfortunately, I still felt lost in creating content because I didn't believe in what I was saying and it felt like content creation took forever because I was trying to make it sound a certain way. Now, I'm able to create content much faster because I have identified my unique brand voice and I feel more authentic in my content!"
— DARLA
"the clarity I was missing!"
"Put another highlight from your client's testimonial you are going to want to add the entire thing hear to really drive home how awesome people think your course or product is."
another NAME GOES HERE
"This program was the best investment—ever!"
"And another one-liner highlight from your client's testimonial you are going to want to add the entire thing hear to really drive home how awesome people think your course or product is."
and another NAME GOES HERE
"This program has gotten me my dream clients!"
Frequently Asked Questions
It depends on where you're starting from and how you use the material—but many students start seeing shifts in the first few modules.
If you're ready to dive in, take messy action, and apply what you're learning, you’ll start noticing results quickly—whether it’s more clarity in your content, better leads, or inquiries from people who already feel sold on working with you.
This course is designed to help you build a brand that works for years to come—not just a quick fix for your next launch.
This course is fully self-paced, meaning you can work through it on your own schedule.
That said—if you’re craving personalized support while you go through the modules, there will be opportunities to book a 1:1 strategy call with me at any time. You’ll get access to a private booking link as soon as you enroll.
Honestly? A lot.
This course is designed to walk you through every single part of building an in-demand brand—from your messaging and content strategy to your visuals, website, and offer positioning.
By the time you finish, you’ll have:
✅ Messaging that deeply connects
✅ A website that finally reflects your value
✅ A content strategy that gets clients to say “you’re the one for me”
✅ A brand that actually grows with you
This isn’t just a generic checklist of to-dos—it’s a total brand evolution.
Of course! Send me a DM on IG @heykristamarie or reply to any of my emails. I’m happy to help you determine what will serve you best (even if it’s not this course right now).
How long will it take for me to see results?
Will I get direct support or coaching?
How much can I actually get done inside this course?
Can I reach out if I want to ask questions before joining?
Due to the immediate access to the curriculum and content, refunds are not available.
Can I get a refund if I change my mind?
I totally get it. Making an investment in your brand can feel big—especially if you’ve been DIY-ing your messaging and offers for a while now.
But here’s the truth: if you’re already pouring hours into your content, rewriting your website, or questioning your pricing and nothing’s changing… it’s time for a different approach.
This course is here to help you simplify your strategy, clarify your brand, and actually feel good about how you’re showing up online. If you’re craving a brand that finally feels aligned, clear, and effective—this is it.
I'm not sure if I'm 100% ready to invest
I'M SO READY FOR THIS
You're earning twice as much as you need per month, without having to be on IG 24/7.
You have dream clients finding you on Google, inquiring about your highest packages.
You no longer wake up stress-scrolling through your email notifications to check for new leads.
Your dream clients are DMing you saying "your content lately is a VIBE. Whatever you're doing, keep it up."
You have a brand that does the heavy lifting and selling for you, so discovery calls actually feel FUN again.
6 months from now your life and business could look so different....
While we celebrate client successes and may present testimonials as illustrations of potential outcomes, these testimonials are not guarantees of future performance or earnings. We provide endorsements to showcase possible achievements under our guidance, but similar results are not guaranteed for every client.
No guarantees of earnings
We occasionally feature endorsements and testimonials from satisfied clients, which represent their personal experiences and achievements. These are not to be perceived as guarantees of identical outcomes. Instead, they are examples of what has been accomplished under our guidance and should be viewed as outcomes of dedicated application of our Services.