You didn't start your private practice so that you could spend your days trying to grow a presence on social media.
The good news? You can grow a six-figure practice without posting to social media everyday.
Let's create a website and SEO strategy that gets you visible to clients on Google that are ready to work with you.
Every therapist client that I've worked with has told me some version of "I keep being told I need to post on social media everyday to find clients... but I'm a private person and I really don't feel comfortable doing that".
Can I be honest with you for a minute? Posting on IG to find new clients is an exhausting marketing strategy. It requires you to be constantly online, thinking about what new content to share, and doesn't allow you to take "days off" from the apps without stressing about where your next client will come from.
And honestly? Most therapists burn out from trying to market themselves on social media after a few weeks. Why? Because you became a therapist to help people, not become a full-time content creator.
Thankfully, we'll cover all of this together.
— MARY (TRAUMA & EMDR THERAPIST)
"MY BRAND FINALLY COMMUNICATES MY VALUE."
Krista is amazing!! I highly recommend working with her. I worked with Krista on multiple projects, a brand photo session, website glow up, and improved branding and was very happy with all of it. Krista was easy to work with and I felt very supported and guided throughout her process, from photos, to website, to branding. My brand feels much more polished, and I have already received complements from colleagues and customers. It's cleaner, more professional, and does a better job communicating my value to potential customers. I highly recommend working with Krista! You won't regret it :)
— Alecia (Integrative Psychiatrist)
"working with you has changed my business."
Loved the entire process of working with Krista! Every step of the process was very clear and I was well prepared for my photo shoot. My photos were on time! And came out wonderfully and ON BRAND! Looking forward to working with Krista again when its time to update.
— JUHEE (ART AND THERAPY STUDIO)
"I can now share my website with confidence"
Working with Krista felt supportive, thoughtful, and very intentional. I felt guided in a way that helped me clarify my voice. If you’re struggling to translate your work into something that feels clear, grounded, and professional online, working with Krista is worth your investment!! It helped me show up with more confidence in how I present my practice, especially when I had been overthinking or feeling uncertain about how I was coming across.
You know you're great at helping your clients experience real change and transformation. Everyone that works with you raves about the experience, and can't stop telling you how grateful they are to have found you.
But getting new clients to find you and *feel* that value immediately?
That's the part that feels...sticky.
The truth is, most clients decide if they want to work with you before they ever reach out. And that decision is shaped by your brand, your website, and how clearly your presence communicates "I see you and I'm the one who can help."
When your photos, copy, and website reflect the depth and quality of your therapy... the right clients reach out, already knowing you're the person for them.
This is perfect for you if you're a new therapist or have been relying on your Psychology today and other online profiles for visibility. With a professional, one-page website, you start to build your online presence so over time, more and more clients can find you organically online... without relying on social media.
If you're ready to upgrade your DIY website to a more professional, branded one...We'll create a strategic website that feels on brand to you, showcases your personality, has beautiful design, and is filled with messaging that builds trust and connection with your future clients.
My signature service...includes a new beautifully designed website, with new branding and photos so that you are the one that stands out to potential clients. We dive into strategy, SEO, and branding that makes your website visitors want to reach out. This is what helps you go from a website that looks nice, to one that converts.
Most designers require you to develop your copy and brand vision outside of the website design process.
Which means you'd have to hire other people to create your overall brand and website strategy for you. We don't do that here.
Honestly, those are the hardest parts of creating a website. And you shouldn't be the one responsible for bringing all of the strategy to the table. Because the strategy is the foundation for having a website that converts.
So before we touch a single design element we'll start by understanding you, your business, your clients, and your goals. Then we'll build the brand strategy and visuals that reflect where you're going, write copy that connects with your visitors, build trust, and compels them to reach out.
Basically, we design a website that does your marketing & selling for you.
Every therapist I've worked with tells me something like: "I spend every day listening to and talking to my clients... I don't want to have to figure out what to write on every page of my website."
Most copywriters require you to provide a tonnn of information about your brand, strategy, positioning, etc... in order to write your copy for you. And most clients have no idea what to provide to them so that the copy they write will convert website visitors to future clients.
That's why I provide so much support around creating your brand strategy and writing your website copy. I make the intake process super streamlined so you can brain-dump your raw thoughts and notes about your business, how you support your clients, your services, etc...so creating the copy doesn't feel like a chore. You brain-dump the info, and I refine the final copy.
Past clients love this part because it allows you to not stress about writing perfect copy for your website.
This isn't basic SEO strategy. I spent years learning how to get my website to rank on Google (in fact, I'm currently on page one of Google for my keywords). Regardless of whether we're building your first one-page website or a full custom website, I'll do the keyword research and SEO strategy for you....so you can start building a strong presence online.
I'll help you understand what you need to do in order to have a website that ranks on Google and is visible to potential clients...so you can say goodbye to guessing and stressing about how to have good SEO.
When we're creating your website, I'll build out the foundational SEO strategies that your website needs to rank (keyword research, page metadata, image optimization), and I can also help you create a Google Business Profile so your business shows up on Google Maps when someone is searching for your services.
Having strong SEO for your website is what allows you to get new clients without having to rely on social media.
Brand photography for Therapists along the Northern East Coast.
You can also add-on video so your clients can instantly get to know you when they find your website
P.S.
When someone is searching for a therapist, they're tired and overwhelmed.
You don't want to be one of 2,000+ profiles they scroll past on Psychology Today.
No matter how many times you optimize your bio, add in welcoming language, update your headshot, or list out your different therapy specializations...Your listing won't bring in new, paying clients if you're getting lost in a sea of a thousand profiles.
I'm not just a designer who works with therapists. I'm a photographer who became a designer because I kept seeing the same gap show up over and over again (and honestly, no one was truly stepping in to fix it). Therapists with incredible experience, clients who love them, but struggling to be found by potential clients.
but you can call me your fave real-talk podcast host, go-to brand strategist, or (hopefully!) your new website designer
In fact, I'm in the TOP spot of Google for my keywords. So I know firsthand how much your business changes when you're actually getting consistent new clients from Google. So when I tell you that strong SEO works, it's not because of theory. It's literally what I built my business on.
When you have a marketing strategy that isn't "post on social media", and actually brings in clients, you get to live a life that's truly "offline" whenever you want. When your website works, suddenly growing your business doesn't feel so hard anymore.
And before you know it, your favorite phone notifications are the ones popping up saying...
P.S. If you really want to get to know me, I'm obsessed with my dogs (really, all dogs), I could eat a mac-and-cheese dinner every night & I love Harry Potter ⚡️
YOU HAVE A NEW LEAD!
DISCOVERY CALL BOOKED!
NEW INQUIRY SUBMITTED!
DON'T you WANT TO invest in the PLATFORM that's doing YOUR marketing for you??
Instagram isn't actually built to help you get consistent new clients. The truth is (and this might sting a little bit), the algorithm prioritizes accounts who have big followers and audiences...which means a therapist with a brand new account, trying to get visible to local clients? It's EXTREMELY difficult. If you want to try and find new clients by posting on social media, you have to first commit to becoming a full-time content creator. And honestly? Creating content is already at the bottom of your 'favorite things to do to' list. So it's time to give yourself permission to grow your business in a more simple way, that will actually help you get more clients.
But when it comes to Google? It's literally the opposite. When someone searches "therapist for grief in [your city]" or "[your city] marriage counselor," Google's whole job is to send them to relevant websites. Which means when you have a website with strong SEO, Google is actively working FOR you. Showing your website to people who are already searching for exactly what you do. All while you're in a client session or grabbing coffee at your favorite local coffee shop. You get shown to potential clients while you're off living your life (and not sitting behind your computer).