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You don’t need to lead with “expert energy” to create a strong brand.
In fact, trying to sound like an expert might be the very thing making your content feel stiff, generic and disconnected.
In today’s episode, we’re talking about what it actually looks like to build a powerful, in-demand brand—without pretending to have it all figured out.
Topics discussed:
What actually makes people say, “She’s the one I want to hire”
Why “expert energy” doesn’t build trust (and what does instead)
The shift from proving yourself → to connecting with your dream client
How to write content that builds authority without being performative
I can’t wait for you to tune into today’s episode! 🎧
Loved the episode? Have a topic or guest host request? Send me a text message!

Here’s how we can work together:
- Brand Photography
- Brand Strategy
- Website Design
Learn more by visiting my website: www.heykristamarie.com
I’D LOVE TO CONNECT WITH YOU!
- Say hello on Instagram 👋
- Join the email community ✍🏻
- Listen to the AMPLIFY Your Brand + Business Podcast 🎙