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She Calls Her Shots Podcast

Ep. 098: Revamping your offer creation & marketing strategy

January 17, 2023

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Are you feeling overwhelmed by the pressure to create offers and market your business on social media? You’re not alone. As creative business owners we sometimes struggle to stand out in the sea of online competition, but the key to success is to think outside the box.

Today’s topic is one that I am super passionate about! This episode is all about the tactical strategies and mindset work needed to take big leaps. I discuss how important it is to always focus on the behind-the-scenes for creating a sustainable and thriving business. 

Together, let’s break away from hustle marketing strategies and find alignment in our businesses. So, if you’re ready to start calling your own shots and create a business that feels good, then this is the episode for you.

Here’s what we covered in this episode:

1. What does it take to create a sustainable and thriving business?

2. How can creative business owners create unique offers and services?

3. How can we build relationships and experiment with offerings to build our clients’ journey?

Also in this episode you will also get a sneak peek at a major new announcement! 

I’m so happy to share that I have officially rebranded + created a BRAND NEW group coaching program – AMPLIFY! In this program, you get:

  • LIFETIME access to me and the community
  • Monthly hotseat coaching calls to get clarity on things inside of your business
  • Access to simple & effective marketing strategies to help you grow 
  • Tools and systems to help you gain visibility and create a sustainable plan

Inside AMPLIFY, we believe that genuine connections, support and relationships make a huge impact on our goals. And my goal as your coach, is to help you create a business that feels aligned and free from the hustle-based strategies. As an AMPLIFY member, you’ll have support, tools and strategies that will help you build your dream business (for the long haul) so you can spend more time doing the things you love.


2:00 A special listener announcement 

8:28 The Benefits of Revamping Your Offer Creation and Marketing Strategy

10:12 The Dangers of Looking to Others for Offer Creation Ideas

11:13 Where Are Our Offer Creation Ideas Actually Coming From? 

12:21 The Power of Relationships in Business

16:26 What Does Your Offer Process Look Like?

20:57 The Importance of a Personal Connection in Marketing

25:14 The Power of Marketing Strategies and Understanding Resistance 

28:27 The Pressure of Getting It Right: How to Eliminate the Weight and Show Up Authentically

30:01 The Power of Letting Go: How to Improve Your Mental Health and Business by Disconnecting from Social Media

31:49 The Power of Your Story: How to Create Content that Connects with Your Audience

Want to learn more?

Other episodes you’ll enjoy:

Goal setting habits for sustainable growth

Stepping into a new year with aligned focus

Setting vision based goals to lead you to success

How to stop over-complicating your content strategy

Leveraging your network to boost sales and drive impact


My new website!

Learn more about my new program AMPLIFY!

I’d love to connect with you!


Join me for my exclusive FREE video workshop — Planning For Profit!

The training for small business owners & creative entrepreneurs that are ready to create a thriving, profit-focused business! 🥳

Inside the workshop we’ll be covering:

Mindset Strategies

  • Overcoming limiting beliefs & understanding how they’re holding us back from earning more money
  • Overcoming our perfectionism & people pleasing tendencies
  • Identifying your values and creating alignment with your goals
  • Powerful thinking & visualization strategies to put you in the mindset of a profitable business owner

Financial Strategies

  • Defining your money story & getting clear on any money blocks
  • Understanding your numbers (what you need to go full-time/take your business to the next level)
  • The profit first method and how to start implementing it in your business
  • Successful money habits

Business Strategies

  • Ditching the busy work
  • Powerful content creation
  • Marketing & selling strategies
  • Creating an irresistible brand
  • Streamlining your systems

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