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AMPLIFY Your Brand and Business Podcast

202 | When You Have Strong Brand Positioning, You Can Price Your Offers Whatever You Want

August 13, 2025

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If you’ve ever thought, “No one is buying my offer right now and everyone is saying I’m too expensive… I should just offer a one-time discount” — this episode is for you.

Because the truth is, your pricing isn’t the problem (and you don’t need to include more things to make it “worth it”). 

When your dream clients don’t immediately understand your value (aka what makes you different and why you’re the person to solve their current challenges/problems), they default to saying it’s “too expensive.”

But the real problem? You’re not positioning your brand clearly enough for them to see why your offer is exactly what they need (and what will help them experience and live the life they want so deeply to live).

In this episode, we’re digging into:

How to stop feeling like you need to “prove” your worth in your content (and what to do instead, that will actually feel GOOD to do)

Why your pricing isn’t the issue (even if people keep telling you it is)

How to build a brand that instantly communicates your value to dream clients

What I realized recently while doing my own market research (that snapped me out of comparison mode fast)


I can’t wait for you to tune into today’s episode! 🎧

Loved the episode? Have a topic or guest host request? Send me a text message!

Here’s how we can work together:

  • Brand Photography
  • Brand Strategy
  • Website Design

Learn more by visiting my website: www.heykristamarie.com



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