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Your website should be doing the heavy lifting for you. It should sell your offers, convert your dream clients, and make it easy for them to say yes—before they even reach out.

But if your website isn’t bringing in leads consistently, chances are it’s not optimized for conversions.

So today, I’m sharing 5 super strategic (and easy!) website fixes that will help your dream clients see your value, feel confident in working with you, and take action—without hesitation.

These changes will take your website from sounding like everyone else’s to standing out, speaking directly to your dream clients, and turning casual visitors into paying clients.

The #1 Mistake Business Owners Make With Their Website

Before we dive in, I want to share a lesson I learned the hard way.

A little over a year ago, I invested in a professional copywriter and web designer to completely rebrand my site. They were incredible at what they did (and this is *definitely* not a negative statement towards them)—but I quickly realized something important:

Even the best designer or copywriter can’t create a high-converting website if you (the business owner) don’t have a strong brand foundation.

See, when you hire a copywriter, they’re going to ask you a ton of questions: Who is your dream client? What’s your brand voice? What makes your offers unique? What makes you stand out? What problems do you solve?

And if you don’t have clear, dialed-in answers… you’ll end up with a website that sounds polished but doesn’t actually connect with your ideal clients.

That’s what happened to me. I basically answered those questions on my own in their google doc, and realized, I needed a stronger foundation.

That’s why you need to be crystal clear on your brand before outsourcing your website. Because when you know exactly what to say and how to position yourself, you’ll feel confident making updates—without constantly needing to hire a pro every time your brand evolves.

5 Website Fixes That Will Help You Convert More Clients

If your website isn’t bringing in the leads you want, start here. These five changes will immediately make your site feel more compelling, client-focused, and ready to convert.

1. Speak Directly to Your Dream Client (Not in the 3rd Person)

One of the biggest mistakes I see? Business owners writing their websites in a way that distances them from their audience.

For example:
❌ “I help women build a business that gives them freedom.”
✅ “I help you build a business that gives you freedom.”

See the difference? The second version makes your reader feel personally connected. They’ll read it and think, “Yes, this is for me.”

👉 Action Step: Audit your website and switch any third-person or “they/them” language to “you” language.

2. Structure Your Website for Different Buyer Types

Not all buyers make decisions the same way. Some are emotion-driven (they need to feel like you’re the right fit), while others are logic-driven (they want clear facts, testimonials, and proof of results).

Your website should appeal to both.

Here’s how:
✅ Include emotion-driven messaging that helps them see themselves in your content (e.g., “Imagine waking up to new inquiries in your inbox every morning.”).
✅ Add logic-driven proof—testimonials, case studies, and concrete results (e.g., “85% of my clients book within 24 hours of their call.”).
✅ Show your authority by making it clear why you are the best choice for them.

👉 Action Step: Look at your website and make sure it includes a balance of emotional storytelling, concrete proof, and authority-building content.

3. Reduce Text & Make It Skimmable

Most people do not read every word on your website. They skim. And if your site is cluttered with huge text blocks, they’ll bounce before they ever see your most important messaging.

Instead, make your content visually easy to digest:
✔️ Use short paragraphs when possible (4-6 sentences max).
✔️ Break up text with headings, bullet points, and bolded key phrases.
✔️ Make sure your most important messages are clear at a glance.

Think about it this way: If someone only reads your headlines and buttons, will they still understand what you do and how to work with you? If not, simplify!

👉 Action Step: Break up any large blocks of text, add bolded keywords, and make sure your key points stand out.

4. Include Both Direct & Nurturing Calls to Action

A high-converting website needs TWO types of calls to action (CTAs):

1️⃣ Direct CTA (for ready-to-buy clients)
✔️ “Book a Call”
✔️ “Submit an Inquiry”
✔️ “Apply Now”

2️⃣ Nurturing CTA (for people who aren’t ready yet)
✔️ “Download My Free Guide”
✔️ “Join My Email List”
✔️ “Listen to My Podcast”

If someone isn’t ready to book you yet, don’t let them leave empty-handed! Give them a way to stay connected so you can continue nurturing them until they’re ready.

👉 Action Step: Add a mix of direct and nurturing CTAs throughout your website—especially toward the bottom of each page.

5. Make Each Section of Your Website Distinct & Easy to Navigate

A great website is visually structured so visitors can quickly find what they need.

Your site should:
✅ Have clear sections with distinct backgrounds, headers, and spacing.
✅ Use buttons instead of just hyperlinks (they stand out more!).
✅ Avoid making the page feel like one big wall of text—break things up for easy navigation.

Think about your site like a well-organized guide. If someone lands on your homepage, can they immediately tell where to go next?

👉 Action Step: Scan your website and make sure each section is clearly defined, easy to skim, and visually distinct.

Your Website Should Be Your Best Salesperson—Make It Work for You!

If your website isn’t converting the way you want, don’t panic. These five fixes will immediately help you create a more client-focused, high-converting site:

✅ Write in “you” language (not third-person).
✅ Appeal to both emotional and logical buyers.
✅ Keep text concise, skimmable, and visually clear.
✅ Include both direct & nurturing calls to action.
✅ Structure each section for easy navigation.

Your website should make selling easier—not harder. And once you optimize these key areas, it’ll become a powerful tool that consistently brings in leads without you constantly hustling.

Need help with your website strategy? Let’s work together! Click here to learn more about my brand strategy coaching.

And remember: your brand should do the selling for you. Let’s make sure your website actually does.

Here’s how we can work together in 2025:

• << Brand Strategy + Coaching >>: Create a brand so strong that clients are sold on working with you before they even reach out!
• << Brand Photography >> : Is it time to elevate your business with new brand photos?

I’D LOVE TO CONNECT WITH YOU!

• Say hello on <<Instagram>> 👋
• <<Join the email community>> ✍🏻
• Listen to the <<AMPLIFY Your Brand + Business>> Podcast 🎙