Want to tune into the podcast episode instead? Listen on Apple Podcasts | Spotify | Podchaser

One of the biggest challenges I hear from business owners is:

“How do I set myself apart when there are so many other people who do what I do?”

In an online world where everyone seems to be saying the same things, using the same trending sounds, and posting the same type of content, it’s easy to feel like you’re getting lost in the noise.

So how do you create a brand that stands out? How do you position yourself so that your dream clients immediately see the difference between you and everyone else?

That’s exactly what we’re going to talk about today.

Why Most Business Owners Struggle to Stand Out

If you’ve ever found yourself scrambling to think of the perfect Instagram post, hoping it will magically bring in clients, you’re not alone.

Many business owners approach content from a place of:

• “What do I feel like sharing today?”
• “What’s trending right now?”
• “What performed well for other people in my industry?”

And while this might work occasionally, it’s not a sustainable way to build a brand that attracts clients effortlessly.

The biggest mistake? Focusing on visibility instead of brand depth.

When you’re constantly chasing trends or trying to post for quick engagement, you’re not building a recognizable, trusted brand—you’re just blending in.

How to Shift From Random Content to a Standout Brand

If you want to create a brand that people trust, recognize, and are excited to buy from, here’s what you need to do:

1. Stop Creating Content Based on Trends—Start Creating From Your Brand

Many business owners make the mistake of looking at what’s trending and trying to adapt their content to fit.

But when you do this, you’re:

• Prioritizing what Instagram’s algorithm favors instead of what actually connects with your audience.
• Sounding like everyone else instead of developing a unique brand voice.
• Constantly chasing what’s working instead of owning your expertise.

Instead, focus on creating from your own brand message.

Ask yourself:

• “What does my dream client need to hear today?”
• “How can I say this in a way that feels fresh and different?”
• “What perspective or experience do I have that no one else does?”

When you create content that is rooted in your unique point of view, it becomes instantly more engaging, memorable, and powerful.

2. Shift the Focus From “I” to “You”

A lot of content online sounds like this:

• “I do this.”
• “I help with that.”
• “I became a coach/photographer/designer because…”

While it’s great to share your story, too much “I” content can make it harder for your audience to see themselves in your posts.

Instead, shift your focus to them.

For example, instead of:
❌ “I became a wedding photographer because I love capturing love stories.”

Try this:
✅ “Your wedding day deserves photos that feel like you—not just posed moments, but real, genuine memories.”

That simple shift instantly makes the post more engaging and relevant to your dream client.

3. Change Your Perspective-Shifting Posts From Basic to Captivating

If you want your content to stand out, it needs to do more than just educate—it should change the way your audience thinks about something.

A lot of people stick to surface-level educational posts, like:

• “5 Reasons You Should Do a First Look at Your Wedding”
• “Why You Need Branding Photos for Your Business”

But these types of posts are everywhere.

Instead, take it a level deeper by telling a story that shifts their perspective.

For example, instead of:
❌ “5 Reasons to Do a First Look”

Try this:
✅ “The Biggest Regret My Bride Had After Skipping a First Look”

This immediately makes people want to read more.

It creates curiosity and positions you as an expert who knows the real-life impact of these decisions—not just someone listing generic advice.

4. Make Your Audience See Themselves in Your Content

One of the best ways to create content that resonates? Paint a picture that helps your dream client visualize themselves working with you.

For example, instead of simply listing the benefits of your service, tell a story that brings the experience to life.

Let’s say you’re a brand photographer. Instead of saying:

❌ “Professional brand photos help you show up with confidence online.”

Try this:

✅ “Imagine logging into Instagram and never wondering what to post again—because you have a full library of brand photos that make you look and feel like the pro you are.”

That slight shift in wording helps potential clients picture the transformation they’ll experience, making them more likely to take action.

5. Focus on Creating a Stronger Brand, Not Just More Content

At the end of the day, posting more isn’t the answer.

The goal isn’t to create content just for the sake of posting—it’s to create a brand that is clear, consistent, and recognizable.

To do that, you need to:

• Clarify what you want to be known for. What makes you different? What’s your unique approach?
• Speak directly to your dream client. Shift your messaging so they can see themselves in your content.
• Create from a place of strategy, not trends. Focus on long-term brand building instead of short-term engagement boosts.

Final Takeaway: Stand Out by Owning Your Message

If you take away one thing from this post, let it be this:

Your brand won’t stand out by trying to be like everyone else. It will stand out when you confidently own your unique voice, perspective, and expertise.

So instead of asking, “What’s trending today?” start asking:

• “What do my dream clients need to hear from me?”
• “How can I say this in a way that sounds fresh and different?”
• “What’s the deeper transformation I provide that no one else is talking about?”

That’s how you create a brand that people recognize, trust, and can’t wait to buy from.

Here’s how we can work together in 2025:

• << Brand Strategy + Coaching >>: Create a brand so strong that clients are sold on working with you before they even reach out!
• << Brand Photography >> : Is it time to elevate your business with new brand photos?

I’D LOVE TO CONNECT WITH YOU!

• Say hello on <<Instagram>> 👋
• <<Join the email community>> ✍🏻
• Listen to the <<AMPLIFY Your Brand + Business>> Podcast 🎙