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She Calls Her Shots Podcast

Ep. 097: Creating genuine client relationships with John Mansfield

January 9, 2023

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Are you a creative entrepreneur searching for advice on how to be authentic and in alignment with your values to grow your business? Do you feel overwhelmed by the conflicting advice you’re getting on how to achieve success? If so, this episode is for you!

In this episode we’re talking about how to create genuine client relationships and what it means to grow a truly authentic business. Truthfully, John is one of the most genuine and kind-hearted people that I’ve ever met — this episode was such a joy to create and I am so thrilled to share the conversation with you!

Our guest speaker, John Mansfield, is a wedding portrait photographer based in Houston, Texas. He’s been in the business for over seven years, and has since then expanded his services to mentoring, teaching, and hosting his own podcast. His journey to success was one of learning to find his voice and use it to authentically grow his business. He has a passion for helping others navigate the ever-changing landscape of online marketing and growing a business that aligns with their values.

John is sure to be a source of inspiration and guidance for you as you grow your business!

In this episode, we’re talking through:

1. How to grow a business authentically and in alignment with your values.

2. Overcoming imposter syndrome and developing a genuine, authentic voice.

3. Differentiating between marketing and social media to grow your business.

Here’s what we covered in this episode:

4:31 The Importance of Being Genuine in Your Online Presence

10:04 The Transition of Marketing: From Referrals to Social Media

11:53 The Importance of Authenticity and Targeting Your Ideal Client on Social Media

19:29 The Power of Relationship Marketing in Growing Your Business

26:50 The Power of Good Listening: How to Communicate with Your Clients

28:36 The Importance of Showing Up and Being There for Your Clients

33:01 The Benefits of Providing Value to Clients Before They Book

34:54 The Power of Giving Value in a Saturated Market

36:46 How to Use Your Experience as a Photographer to Attract More Clients

40:21 The Benefits of Repurposing Blog Posts Into Social Media Content

45:17 Overcoming Imposter Syndrome

Want to learn more?

For John’s business education and more resources check it out here!

For John’s email template guide click here!

Connect with John

Connect with John on Instagram

Explore some of John’s work on his website

Check out John’s podcast: Light and Dark Photography

Other episodes you’ll enjoy:

Listen in on my conversation with John on his podcast!  

I’d love to connect with you!


Join me for my exclusive FREE video workshop — Planning For Profit!

The training for small business owners & creative entrepreneurs that are ready to create a thriving, profit-focused business! 🥳

Inside the workshop we’ll be covering:

Mindset Strategies

  • Overcoming limiting beliefs & understanding how they’re holding us back from earning more money
  • Overcoming our perfectionism & people pleasing tendencies
  • Identifying your values and creating alignment with your goals
  • Powerful thinking & visualization strategies to put you in the mindset of a profitable business owner

Financial Strategies

  • Defining your money story & getting clear on any money blocks
  • Understanding your numbers (what you need to go full-time/take your business to the next level)
  • The profit first method and how to start implementing it in your business
  • Successful money habits

Business Strategies

  • Ditching the busy work
  • Powerful content creation
  • Marketing & selling strategies
  • Creating an irresistible brand
  • Streamlining your systems

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