Your brand colors are a key part of your business’s identity, so it’s natural to want them to shine in your brand photos. Whether your palette is bold and bright or soft and muted, there are countless ways to incorporate your brand colors into your brand photoshoot that feel intentional and polished — without going overboard.
If you’re thinking about getting new brand photos done and wondering how to incorporate your brand colors, I’ve got you covered! Let’s dive into how you can seamlessly add your brand colors to your photoshoot while keeping the focus on what matters most: you.
Start With Your Brand Colors in Mind
Before you book your brand photoshoot, it’s helpful to have a clear idea of your brand colors. If you’re still figuring them out, take a moment to consider what aligns with your business, your vibe, and the type of clients you want to attract. Having this clarity will make it so much easier to plan your wardrobe, props, and settings.
A good rule of thumb? Stick to 2-4 main colors for your brand photoshoot, including any neutral tones. Trying to incorporate every single shade from your palette can leave your photos feeling cluttered and inconsistent. When you narrow it down to just a few, you’ll create a cohesive look that feels high-end and professional.
Balance Bright and Bold Brand Colors Thoughtfully
If your brand colors are bold and vibrant, you might feel tempted to dive headfirst into a full-on rainbow wardrobe for your shoot. But here’s the thing: wearing your brand colors in every photo isn’t always the best choice. Why? Because brand colors can evolve over time, and if your brand colors change in the future, photos with overwhelmingly bold colors might feel out of place.
Instead, choose a few standout pieces that reflect your brand colors. Think: a colorful blazer, a bright sweater, or even a fun statement necklace. These pops of color will bring your brand personality to life without dominating the entire image. Then, mix in neutral tones to keep your photos timeless and versatile.
Use Accessories to Add Pops of Your Brand Colors
One of my favorite ways to incorporate bright and bold brand colors into a brand photoshoot is through accessories and small details. It’s amazing how much impact a vibrant notebook, coffee mug, or even a bouquet of fresh flowers in your brand colors can have! These subtle hints add personality and energy to your photos while keeping the focus on you — the face behind your brand.
Pro tip: Layering accessories in your brand colors with a neutral background is an easy way to make your colors pop without being overwhelming. For example, a simple desk setup with a brightly colored notebook or pen can tie your brand colors into the photo while still keeping things clean and polished.
Choose a Studio with Neutral Backdrops for Versatility
The space where you take your brand photos is just as important as the details you bring into it. To give yourself maximum flexibility, book a studio with bright, natural light and neutral backdrops. This kind of space lets you incorporate your brand colors in different ways, from small accents (like props or accessories) to bolder statements (like a colored seamless backdrop that matches your brand palette).
The key here is variety. By choosing a studio with neutral options, you’ll have the flexibility to let your brand colors shine in some shots while keeping others more timeless and simple. This ensures you’ll walk away with a gallery of photos you can use across all your platforms for years to come.
Work with Your Photographer to Create Stunning, Color-filled Photos
My biggest piece of advice when it comes to adding your brand colors to your brand photoshoot?Collaboration. Your photographer is there to help you bring your vision to life, so don’t hesitate to lean on their expertise! Share your ideas, your brand colors, and your vision for the shoot. Together, you can come up with creative ways to highlight your brand palette that feel intentional, cohesive, and oh-so-you (and oh-so-on-brand).
From helping you style your wardrobe to arranging props, a great photographer will know exactly how to incorporate your brand colors into your photoshoot so the final images feel high-end, timeless, and perfectly aligned with your business.
Final Thoughts on Incorporating Brand Colors
Adding your brand colors to your brand photoshoot doesn’t have to be stressful or overcomplicated. By narrowing your focus to 2-4 colors, balancing bold tones with neutrals, and using accessories to add subtle pops of color, you’ll create a photo gallery that’s versatile and uniquely yours. And when you combine that with the expertise of a photographer who understands your brand vision? You’ll walk away with images that make you feel like a total rockstar.
If you’re ready to plan a brand photoshoot that perfectly captures your business, let’s chat! We’ll work together to create stunning, cohesive photos that showcase your brand story. Send me an email and let’s get started!
