"An Entrepreneur gold mine

Such great actionable steps delivered in a way that’s so easy to comprehend and put into action. Krista is a fantastic host!"


"Extremely actionable!

It allows us listeners to actually move the needle in our businesses and take small actions that create big change. Krista is so smart and so helpful and I am so glad I found the show!


It’s like getting advice from a friend about business

There is a lot of tips and strategies that all business owners need to hear!

Hey Krista! Do you have any advice on...

She Calls Her Shots Podcast

Ep. 089: Embracing fear & risk as a small business owner w/ Jessica Urquhart

November 17, 2022

⭠ back to blog home

Apple Podcasts | Spotify | Google Podcasts | Podchaser

Fear and risk are a part of our day to day life as a small business owner — and because of that fact, it’s SO incredibly important that we know how to look at risk and decide if it’s wort the potential OPPORTUNITIES that it can bring!

In today’s conversation, I’m chatting with Jessica Urquhart — and we’re going to dive into her “whole human approach” approach for risk taking and how we can get more comfortable with our fears.

Jessica is a Certified Professional Coach specializing in Decision Empowerment services, with her company ALTAZ Coaching. She works closely with individuals who are facing significant pivots in their life, career, or business, and teaches them how to leverage logic + motivation + intuition for effective decision-making (her Mind, Heart, Soul™️ method),  so they can choose fulfilling paths forward with more flow, clarity, and intentional direction.

Here are some snippets from our conversation:

5:28 – Jessica started with a thriving career in corporate finance & financial services for over 20 years before becoming a decision empowerment coach

8:48 – Jessica’s “whole human approach” to decision making

12:35 – There is always an opportunity on the other side of the risk

14:47 – Risk is a part of life, it’s always going to be present

15:07- Identifying a risk & creating boundaries around the risk

15:53 – Identifying & acknowledging the emotions around our decisions

17:01 – Understanding the impact that potential risks will create

19:50 – Understanding what you can do for mitigation measures

20:42 – Considering the actual probability behind the risk (& the probabilities of the opportunities)

22:25 – Understanding your risk tolerance

26:30 – How risk exposure lines up with your values

29:00 – The soul component of this risk method is to sit with your feelings and values and trusting that you can figure things out

31:27 – Getting comfortable releasing control & expectations

33:32: Jessica’s story around how being over-prepared isn’t necessarily a good thing

I can’t wait for you to dive into this episode!

Links from today’s episode:

I’d love to connect with you!


Join me for my exclusive FREE video workshop — Planning For Profit!

The training for small business owners & creative entrepreneurs that are ready to create a thriving, profit-focused business! 🥳

Inside the workshop we’ll be covering:

Mindset Strategies

  • Overcoming limiting beliefs & understanding how they’re holding us back from earning more money
  • Overcoming our perfectionism & people pleasing tendencies
  • Identifying your values and creating alignment with your goals
  • Powerful thinking & visualization strategies to put you in the mindset of a profitable business owner

Financial Strategies

  • Defining your money story & getting clear on any money blocks
  • Understanding your numbers (what you need to go full-time/take your business to the next level)
  • The profit first method and how to start implementing it in your business
  • Successful money habits

Business Strategies

  • Ditching the busy work
  • Powerful content creation
  • Marketing & selling strategies
  • Creating an irresistible brand
  • Streamlining your systems

She Calls Her Shots Top Episodes