"An Entrepreneur gold mine

Such great actionable steps delivered in a way that’s so easy to comprehend and put into action. Krista is a fantastic host!"


"Extremely actionable!

It allows us listeners to actually move the needle in our businesses and take small actions that create big change. Krista is so smart and so helpful and I am so glad I found the show!


It’s like getting advice from a friend about business

There is a lot of tips and strategies that all business owners need to hear!

Hey Krista! Do you have any advice on...


Ep. 093: Creating engaging newsletters (in 20 mins or less) w/ Liz Wilcox

December 13, 2022

⭠ back to blog home

Apple Podcasts | Spotify | Google Podcasts | Podchaser

Having Liz as a guest on the show was a game-changer! How many of us have felt overwhelmed with email marketing and list building (I’m pausing, because I’m raising my hand 🙋‍♀️).

In today’s episode, Liz is breaking down exactly what we need to do in order to untangle the overwhelm  of building a list and is giving us the steps we need to create engaging newsletters in a sustainable, repeatable way.

Liz Wilcox, also known as ‘The Fresh Princess of Email Marketing‘, is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from.

Here are some key points from our conversation:

5:46: Intro into Liz’s background (fun fact: she started as an RV blogger!)
6:40: 7 months into building her email list, Liz launched her first product (it might be different than you think
8:30: Letting email building be FUN & a money generating activity
11:00: Getting people onto your list in a simple way
12:40: How to reverse engineer your freebie creation
15:35: You are your brand & your audience wants to hear from YOU
18:26: How to not feel overwhelmed with writing newsletters
19:28: The email staircase
20:21: Show your audience that you are INVESTED in yourself and in them
22:01: Sharing in a relatable way (not by telling stories)
23:59: Staying top of mind (on a schedule that works for you)
27:55: Making genuine connections with your audience/friends
32:50: Two questions to help you email consistently
34:54: An inspirational story about breaking down your goals

Links from today’s episode:
Liz’s book recommendation: Real artists don’t starveby Jeff Goins
Get Liz’s free email swipes on her website (hot pink button at the top of her page!)

I can’t wait for you to listen in and I’d love to hear your takeaways!

I’d love to connect with you!


Join me for my exclusive FREE video workshop — Planning For Profit!

The training for small business owners & creative entrepreneurs that are ready to create a thriving, profit-focused business! 🥳

Inside the workshop we’ll be covering:

Mindset Strategies

  • Overcoming limiting beliefs & understanding how they’re holding us back from earning more money
  • Overcoming our perfectionism & people pleasing tendencies
  • Identifying your values and creating alignment with your goals
  • Powerful thinking & visualization strategies to put you in the mindset of a profitable business owner

Financial Strategies

  • Defining your money story & getting clear on any money blocks
  • Understanding your numbers (what you need to go full-time/take your business to the next level)
  • The profit first method and how to start implementing it in your business
  • Successful money habits

Business Strategies

  • Ditching the busy work
  • Powerful content creation
  • Marketing & selling strategies
  • Creating an irresistible brand
  • Streamlining your systems

She Calls Her Shots Top Episodes