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She Calls Her Shots Podcast

Ep. 106: ELIMINATING OVERWHELM SERIES: 7 ways to eliminate overwhelm from your marketing strategy

March 15, 2023

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I’m so excited to get into today’s episode! Something I have been reflecting on lately has been this idea of how to eliminate overwhelm in our businesses. If you’ve followed me for a while, you know that it’s a pretty core fundamental thing that I focus on in my episodes – this idea of how to eliminate the overwhelm. It’s also a concept that I would work on a lot with my one-on-one clients. Because this is a fundamental pillar of how I show up for others, I thought why not do a series! 

Instead of the usual solo episodes I normally share, the next few are going to be part of my new three-part series called “Eliminate Overwhelm” where I talk about how we can eliminate overwhelming aspects from certain types of processes and things in our business. If you’re feeling overwhelmed by your marketing strategy and have noticed that no matter how much effort you put into it, you don’t seem to be getting the results you desire, you’re not alone. Many entrepreneurs and business owners struggle with creating an effective marketing strategy that works for them and their business.

In this episode we will explore seven ways to eliminate overwhelm from your marketing strategy. We’ll look at how to define your intentions for each platform, focus on creating genuine connections over quantity, and celebrate the efforts instead of results. If you’re ready to take control of your marketing strategy and create a sustainable and thriving business, this episode is for you!


  1. How to eliminate overwhelm from your marketing strategy.
  2. Reframe the way you think about marketing and create a personalized strategy that works for you.
  3. Celebrate your efforts instead of focusing on the results – learn how to reframe your approach.

Join my FREE 30 day challenge!

I’m so excited to announce my newest 30 day challenge, the Confident Creative! In this challenge I will be helping you implement the strategies that will not only help you feel more confident as a creative business owner, but I’m also giving you access to the exact tools that I use to bring in more joy and money to my growing business every day. And as soon as you join, you’ll get immediate access to:

  • The challenge information
  • The guided PDF workbook 
  • The daily journal prompts
  • A beautiful daily checklist to help you track your results

There’s honestly no better time to join me than right now. So if you’re ready to gain massive clarity, unleash your inner confidence to create that life and business that you’re proud of, I’d love to have you join me!

Here’s what we covered in this episode:

5:43 Exploring Sustainable Marketing Strategies for Creatives

7:27 The Benefits of Intentional Social Media Marketing

11:34 Strategies for Genuine Connection on Social Media Platforms

13:07 Investing in Genuine Connections on Instagram

14:43 Reframing Your Goals for Greater Fulfillment

20:02 Experimentation in Business

21:46 An Authentic Mindset in Marketing

23:53 Benefits of Letting Go of Perfection When Launching an Offer

27:20 Exploring Authentic Content Creation

33:18 The Secret to Long-Term Success in Your Marketing Strategy

Other episodes you’ll enjoy

Want to learn more?

Check out my brand new website!

Learn more about my newest group coaching program, AMPLIFY!

Join me for my newest 30 day challenge!

I’d love to connect with you!


Join me for my exclusive FREE video workshop — Planning For Profit!

The training for small business owners & creative entrepreneurs that are ready to create a thriving, profit-focused business! 🥳

Inside the workshop we’ll be covering:

Mindset Strategies

  • Overcoming limiting beliefs & understanding how they’re holding us back from earning more money
  • Overcoming our perfectionism & people pleasing tendencies
  • Identifying your values and creating alignment with your goals
  • Powerful thinking & visualization strategies to put you in the mindset of a profitable business owner

Financial Strategies

  • Defining your money story & getting clear on any money blocks
  • Understanding your numbers (what you need to go full-time/take your business to the next level)
  • The profit first method and how to start implementing it in your business
  • Successful money habits

Business Strategies

  • Ditching the busy work
  • Powerful content creation
  • Marketing & selling strategies
  • Creating an irresistible brand
  • Streamlining your systems

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