She Calls Her Shots Podcast

Ep. 108: ELIMINATING OVERWHELM SERIES: 6 ways to eliminate overwhelm from your pricing strategy

March 28, 2023

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"Listening to Krista invite us all in to join her in growing together, dreaming bigger together, and face our fears and breaking through together has me doing a major happy dance over here. This is just the kind of enthusiasm, encouragement, and real talk about real challenges and hopeful inspiration I think anyone who wants to create a meaningful and exciting life and career needs. Thank you for creating this! ❤️" - Dara P.


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Today we are talking all about pricing! Do you feel overwhelmed when it comes to pricing your services? Are you unsure of what to charge or how to price your offers? If so, you are not alone. This is the second episode in my new three-part series, “Eliminating Overwhelm,” where we are focusing on eliminating the overwhelm from different parts of our business strategy.

In this episode today, we’re diving deep into six ways we can eliminate the overwhelm from our pricing strategy. We’ll talk about the tactical strategies, habits and mindset work that will help you take those really big leaps. Plus, you’ll learn how to understand your costs and how to figure out a starting point for your pricing. 


  1. How to eliminate overwhelm from your pricing strategy
  2. How to determine a baseline price point for a new offer
  3. What money blocks are and how to address them in order to create a successful pricing strategy

Join my FREE 30 day challenge!

I’m so excited to announce my newest 30 day challenge, the Confident Creative! In this challenge I will be helping you implement the strategies that will not only help you feel more confident as a creative business owner, but I’m also giving you access to the exact tools that I use to bring in more joy and money to my growing business every day. And as soon as you join, you’ll get immediate access to:

  • The challenge information
  • The guided PDF workbook 
  • The daily journal prompts
  • A beautiful daily checklist to help you track your results

There’s honestly no better time to join me than right now. So if you’re ready to gain massive clarity, unleash your inner confidence to create that life and business that you’re proud of, I’d love to have you join me!

Here’s what we covered in this episode:

4:10 Exploring Pricing Strategies for Your Business

5:58 Understanding There is No Right Price

7:25 Best Practices for Pricing Something New

9:33 Exploring Money Blocks and Market Research for Setting Prices

12:32 Understanding the Cost of Services and Value Provided

14:01 Breaking Down Your Hourly Rate to Increase Your Pricing

15:51 The Importance of Raising Your Prices Consistently

19:42 Overcoming Money Blocks

22:34 Strategies for Confidence and Growth

Other episodes you’ll enjoy

Episode 100: Let’s reframe our money beliefs

Episode 106: Eliminating Overwhelm: 7 ways to eliminate overwhelm from your marketing strategy

Episode 103: The not-so-secret recipe for profitable pricing with Annemie Tonken

Want to learn more?

Check out my financial planning worksheet (normally exclusive to my 1:1 clients)!

Check out my brand new website!

Learn more about my newest group coaching program, AMPLIFY!

Join me for my newest 30 day challenge!

I’d love to connect with you!


Join me for my exclusive FREE video workshop — Planning For Profit!

The training for small business owners & creative entrepreneurs that are ready to create a thriving, profit-focused business! 🥳

Inside the workshop we’ll be covering:

Mindset Strategies

  • Overcoming limiting beliefs & understanding how they’re holding us back from earning more money
  • Overcoming our perfectionism & people pleasing tendencies
  • Identifying your values and creating alignment with your goals
  • Powerful thinking & visualization strategies to put you in the mindset of a profitable business owner

Financial Strategies

  • Defining your money story & getting clear on any money blocks
  • Understanding your numbers (what you need to go full-time/take your business to the next level)
  • The profit first method and how to start implementing it in your business
  • Successful money habits

Business Strategies

  • Ditching the busy work
  • Powerful content creation
  • Marketing & selling strategies
  • Creating an irresistible brand
  • Streamlining your systems

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