"An Entrepreneur gold mine

Such great actionable steps delivered in a way that’s so easy to comprehend and put into action. Krista is a fantastic host!"


"Extremely actionable!

It allows us listeners to actually move the needle in our businesses and take small actions that create big change. Krista is so smart and so helpful and I am so glad I found the show!


It’s like getting advice from a friend about business

There is a lot of tips and strategies that all business owners need to hear!

Hey Krista! Do you have any advice on...

She Calls Her Shots Podcast

Ep. 117: Unlocking the Secret to Success: Dreams, Missions, and Transformations

May 30, 2023

⭠ back to blog home

Apple Podcasts | Spotify | Google Podcasts | Podchaser

Have you ever struggled to pinpoint your deepest dreams and the ultimate mission behind your business? You’re not alone — in this episode, I’m here to help you uncover your core purpose, which can make chasing your goals feel so much easier and bring about so much more clarity!

I’m also sharing an eye-opening experience from a recent retreat that I attended. When we allow ourselves to dream into our biggest goals, we open up space for really big transformations.  I can’t wait for you to dive in and share your takeaways!


1. Accessing Your Biggest Dreams

2. Finding Your Deeper Why

3. Discovering Your Deeper Mission

Join my FREE 30 day challenge!

I’m so excited to announce my newest 30 day challenge, the Confident Creative! In this challenge I will be helping you implement the strategies that will not only help you feel more confident as a creative business owner, but I’m also giving you access to the exact tools that I use to bring in more joy and money to my growing business every day. And as soon as you join, you’ll get immediate access to:

  • The challenge information
  • The guided PDF workbook 
  • The daily journal prompts
  • A beautiful daily checklist to help you track your results

There’s honestly no better time to join me than right now. So if you’re ready to gain massive clarity, unleash your inner confidence to create that life and business that you’re proud of, I’d love to have you join me!

Other episodes you’ll enjoy

Ep. 114: Growing Your Business While Prioritizing You

Ep. 105: Activating Our Gifts & Living Into Our Bigger Vision w/ Amber Lilyestrom

Ep. 104: Stepping Our & Choosing To play Bigger In Your Life

Ep. 086: Your Permission to Take Up Space & Live Your Purpose

Want to learn more?

Check out my website

Learn more about my newest group coaching program, AMPLIFY

Join me for my FREE 30 day challenge

I’d love to connect with you!


 Hey there, and welcome to the She Calls Her Shots podcast. Every week we chat through different business building topics that’ll help you gain clarity around your goals, find inspiration in your journey, and also help you create a life and a business that you love. My name is Krista, and I’m a wedding and brand photographer and your go-to no fluff business coach.

In these episodes, we talk through both the tactical strategies habits, And the mindset work that’ll help you take those really big leaps. And we always focus on the real talk and the behind the scenes of what it takes to create a sustainable and a thriving business. Because let’s be honest, the work isn’t always glamorous, but it’s always worth it.

So girlfriend, let’s make some moves and start calling our own shots. Hello? Hello. Friend, and welcome back to this episode of the She Calls Her Shots podcast. I am sitting here with my mic. And my computer and just thinking about how grateful I am that we get to spend this time together. And as I continue to grow listeners every single month, it’s, it’s amazing to me because I see, you know, hundreds of people that are listening in.

And if that’s you today, if you’re listening in, I would love to connect with you if we haven’t connected on Instagram. Connect with me at, Hey, Krista Marie, I would love to just say hello, to get to know you, get to know your goals and your dreams, and that’s what we’re talking about today, is we’re gonna dive deep into your bigger dreams, what those are, how we can access them, what they mean to you, and why they’re so important for you to chase them.

But if we haven’t connected one-to-one, I would just love for you to pop over on Instagram. Say hello. Um, you can also just share a screenshot of this episode. Tag me in it. Let me know that you were listening. I would love to re-share that on my feed. Um, so pop over and say hello. Share tag me in an Instagram story.

I would just love to able to connect with you. About our dreams today, because that’s what we’re gonna be talking about. And I had this experience recently when I went on this weekend retreat at the end of March, and I have a whole podcast episode, which I’ll link below, kind of talking about some of my biggest takeaways and the importance of getting in the room was really, that’s the episode title, and that’s really kind of what we talked about, the importance of going to these events.

But I had an experience that happened during that retreat that I wanted to dig into today because this is a common thing that I find that I talk about often with my coaching clients, whether I’m working with them one-on-one, or whether they’re coming to me just in a discovery call to see if working with a coach would be a good fit for them.

There’s this kind of common. Theme of, in our business, we tend to be really good about knowing what our short term goals are like we know what we don’t want our life to look like. Right now, we’re very aware. Of the things that we want to change and the things that we want to improve. But when it comes to thinking about that longer term vision where we really wanna see ourselves and how we can pull ourselves outta the weeds of the day-to-day work, a lot of us tend to struggle with that.

And I think it’s hard for creatives because we feel like we should know what we want that to look like. We should know what we want the bigger dream and the bigger vision to look like. But sometimes we struggle with that and. So I had this experience at this retreat where the, the host of the retreat asked us to write down our biggest goals, like our, what we really want, our business, our vision, our mission.

Like what do we want that to look like? And it was really interesting to me because I felt like I knew what that was for me, um, until I had to sit down and write it out. And it wasn’t that I was too scared to write it out. Cause I think that that’s something that we run into, right? We know what those biggest dreams are, but we’re too afraid to say it out loud.

We’re too afraid to speak it into a, into existence and actually write it out for someone to see. That wasn’t really what was happening for me. I actually sat there looking at my blank note card, asking myself, what is that like? Really? What is that biggest dream? Right? Not like the thing I wanna do next year, two years, three years, like.

Really to rephrase the question, it’s like, what’s the purpose behind this business? Like really at the end of the day, what is the biggest reason why I want this to succeed? And it kind of took me for like, I had to take a step back cause I was like, oh, wow. I don’t know. Like I, yes, I think about my big goals.

Yes, I think about my visions. I, I knew a handful of things that I wanted, but it wasn’t until I paused asked myself, but is this the real why? Is this the real drive and the, and the purpose and the mission behind what it is that I do. And so I wanted to talk about that today because I think that like most things that we talk about on the podcast when it comes to this like mindset, deeper inner work, this isn’t talked about very often.

And I think as creatives, we tend to be in our own corners thinking that everyone else has this figured out because everyone has this persona and this. This, you know, brand that we see on Instagram or online or on YouTube, or you know, in podcasts, wherever it is. And we just feel like we must be the only ones who don’t really know what we’re doing.

And I wanted to clarify that and say, you are not alone. We all go through this. It doesn’t matter. I say this all the time. It doesn’t matter how many years you’ve been in business, it doesn’t matter how far along you are. You’re gonna run into these mental, physical, emotional kind of caps, right? You’re gonna hit these peaks and you’re gonna hit these blocks.

All throughout your journey, and it doesn’t matter how long you’ve been in business, you’re never going to get rid of these blocks, and you’re always gonna have to figure out how to move past them. So that’s what I wanna talk a little bit about today, is really how do we access that biggest dream? How do we get to that big?

Juicy, like this is the real purpose and why behind our business, because here’s the thing, a lot of times on the podcast we talk a lot about how to attract clients. I feel like that’s a big one that I work with clients, right? How do I get more clients? How do I make more money? How do I make this business successful?

How do I get myself out there more? How do I make myself more visible? How do I, right? It’s all about this idea of how do I grow this business into something that’s bigger? And here’s. Here’s an honest truth. If you don’t have that bigger, bigger, bigger, bigger vision, purpose, and why behind your business, it’s gonna feel a lot harder to grow.

Because all the things that you’re gonna be chasing after are gonna be things that aren’t really that important. They might feel important, they might feel significant, but it’s when you can tap into that bigger why, like that biggest true vision into why you want this business to succeed, that’s when everything else is going to feel.

Easier because you’re gonna have that driving force that’s gonna help support you along the way when things feel challenging. And so coming back to this topic, I wanted to just start off today and encourage you and ask you just honestly, Just asking yourself, when was the last time that you really wrote down your bigger vision?

And I mean, like I think some of us, we do an exercise every once, you know, maybe once every couple of years where we write down our mission. And I think writing down your mission is great, but I think the question is, but have you gotten down to the core mission? Right? So for example, the thing that I wrote, I can’t remember it exactly what I wrote on my note card, but.

It was something along the lines of, you know, I wanna be a top podcaster who is helping women to live, you know, fulfilling lives and, you know, whatever it was, it, it all sounded right. It all sounded very much in alignment with the things that I wanna do. But then I wanna ask, I, I want you to ask yourself, when you look at your mission, is that the deepest reason though?

Because. What you can do, and this is what I love to do, and this is what I did after this, um, after I did this initial thing at the retreat, is keep asking yourself why? Why does that matter? Why does it matter to be a top podcaster? Well, if I’m a top podcaster, I can help more women because they can more easily find my show.

Well, why does it matter that I affect more women? Well, if I can help more women, then there are gonna be more women business owners who have financial freedom and who can support themselves and who can grow fulfilling businesses, right? Like keep asking yourself why? Because that surface layer, right? If I just said, oh, I wanna become a top podcaster, if that’s my, if that’s my core driving force behind building my business when things feel hard.

You can guarantee that. I’ll be like, well, maybe I don’t have to be a top podcaster. Like maybe I can just get, you know, in the top whatever, like 500 podcasters, right? Like, I’m gonna start minimizing my goal because it, the, the deeper why doesn’t mean as much to be, but if I tell myself I wanna help thousand women a month, To build fulfilling businesses, right?

If I really get clear on what that number looks like, well now all of a sudden, that reason and that mission is so much bigger than me. It’s so much bigger than me hitting some ranking or some number as a podcaster. It’s about the lives and the women that I will be. Directly speaking to and infecting to help them grow in a way that they otherwise may not be able to.

And so really just getting clear on, do I really understand what that bigger, deeper driving force is behind my why? Because here’s the thing, when you know what that bigger source is, that bigger why you can then start to bridge the gap between who you are now. And where you want to go, right? So if you know that you wanna help a thousand women every single month, right through a podcast, through videos, and your number could be different.

It could be 10 women through a coaching program. It could be, you know, five clients through portrait sessions. Like you can customize this to fit whatever it is that is your niche. But once you know what that number is, you can start asking yourself, okay, well who do I need to be in order to show up in that way?

Because here’s the truth is that work is gonna feel a lot harder if we feel like we’re just chasing money, right? Chasing money, chasing success, chasing numbers, chasing, um, likes, chasing engagement, chasing a certain, you know, people viewing our Instagram posts when we’re. Just focusing on those types of metrics, it’s gonna feel really freaking hard to build a business.

Like I’m just being honest with you. After coaching women creatives and after building a business myself, I can tell you firsthand the amount of conversations I’ve had with other women, creative business owners who burnout comes really frequently when we’re building a business in that way, when we’re chasing those types of things.

But when you can get really clear on that deeper mission and that deeper why, it does a couple of things. It helps you, one reframe like your timeline, right? If your goal is to drastically improve and help. You know, all of these women or help all these couples or help whoever your ideal client is, you’re likely gonna understand that having a, you know, a hundred likes on an Instagram post is not gonna be the thing that gets you there.

So it automatically starts to reframe that timeline of success for you. So you start to actually celebrate the wins in a sustainable way and not expect overnight growth, but it also helps you. Really step into, okay, the person who does that, right? The person who fulfills this mission of helping this amount of people, they probably show up a little bit differently than I do right now.

And what do I mean by that? Well, for example, I can guarantee you they’re probably not, you know, sitting and over complicating their business, right? This person that wants to help this amount of people and make this kind of impact in the world is not sitting here trying to create the perfect game plan of how they’re gonna do it.

They’re probably gonna take inspired action and just start doing it. Like they’re not gonna sit here and try and figure out the perfect way of doing it. No, they’re not gonna do that cuz they don’t have time for that because their mission is so much bigger than them. And so it just helps you start to get out of our own heads because a lot of the times these conversations that I have with, with creatives, when we feel stuck, When we feel like we don’t know what our bigger goals are, when we feel like we can’t move forward, when we feel like we don’t know what the next step is that we’re gonna take, it’s not because we actually are stuck or don’t know that next step.

We’re overthinking it. We’re over complicating it. We’re in our heads so much because we’re trying to figure out the best way to move forward. But the best way to move forward is to just. Start, but again, I feel like we need to have that conversation of, but do you understand the deeper why? Like, why is this so important to you?

Because if you haven’t gotten to that level of your mission, It’s going to be really easy to overcomplicate these steps and it’s gonna be really easy to overthink and try to overanalyze the best way for you to move forward. And I wanna share another thing with you. So I don’t know how many of you have taken the Enneagram, um, done the Enneagram test.

I am in love with the Enneagram. Um, I’m actually, I’m really excited. I’m kind of in the works of looking at how to become certified in the Enneagram so that I can start using it with clients and, and using it as a tool to help us further understand who we are. Because I think as business owners, that’s, that’s a core thing, right?

I have to understand the things that work for me and my growth as a business owner are not gonna be the same things that work for someone else, but the, I love the Enneagram because it helps you learn, well, what does work for me? What does feel really good? How do I grow? So anyway, I’m a big fan. I’m really excited.

I’m excited to continue to work that into my coaching and just also for myself as a business owner, but as an Enneagram nine. We are the peacemakers and one of the kind of core things that we tend to struggle with as nines are we struggle to identify exactly who we are as a person. We’re the type of friend that we kind of mold ourselves into, the people that we’re around.

We tend to not speak up. We tend to not share our opinion. We don’t wanna rock the boat, we don’t wanna upset anybody. And we also kind of are a chameleon because depending on the people that we are around, we can kind of adapt and mold ourselves to fit. So that we don’t rock the boat, right? There’s kind of this, this core theme of us trying to keep the peace and just like be really likable and not upset anybody and all of that.

So as an Enneagram nine, and I didn’t know this, I, this became so much more clear once I understood this about myself. This is why I always struggled to really, really identify my bigger mission, because I have a tendency to look around at the people around me and kind of pull things from their life, right?

Pull things from their business of, oh, I think I wanna do this. This looks really good. I think I wanna do this right. But I don’t really, I, I, I as a nine, I need support to help me. Figure out, well, who do I actually wanna be? Me, Krista, what feels good to me? So, and I wanna share that example because anyone who has done the Enneagram, if you are a nine, um, this could be, if you’re like raising your hand, you’re like, Krista, this topic feels very relevant.

I want you to know that that’s because we tend to struggle with really identifying who we are as people, what’s important to us, what matters to us, like who, what are our core values and how. You know, can we live by those as opposed to trying to kind of mold to fit everybody else’s ideals? And so the more self-aware that I got of the things that I struggle with, what works for me, what tools I need, how I can be supported in these ways, the more education and understanding I got around that, the easier it’s become for me to understand, oh, okay, this maybe doesn’t feel as easy or natural for me, and that’s okay.

But I have these tools and the support that I can lean on to then help me figure out. Who do I wanna be? What do I want that mission to be? And how can I make this business into something that really fits for me as an individual? And so I’m gonna wrap this up. I wanted to keep this a shorter episode today, but I really, I wanna encourage you to do a couple of things.

Number one, if you haven’t done in this exercise where you’ve really dug into your, your vision, your why, your deeper pur purpose, the why this matters, I wanna encourage you to. To take a step back, right? And even if this means removing yourself from your day-to-day life, because sometimes when we sit down in our day-to-day to-dos and tasks to do this, our brain still is in to-do work mode.

Um, so sometimes it’s helpful to actually physically and mentally and emotionally remove yourself from your business for the day, for the hour, whatever. Whatever you need. And figure out what is this deeper mission and why does this business matter? Why does it matter that this is successful? Like really, what is that bigger reason?

And then also figuring out what does that mean? Who, who do I wanna be as I’m growing into this person, as I’m making this type of a difference in people’s lives, what does that mean for me and how I show up? And who I want to be as I’m doing those things. I heard this quote, and of course I didn’t write this down.

I’m thinking of it on the spot, so I may not be able to say it correctly. And of course I don’t remember who said it, but it was something along the lines of when, when it comes to you doing something, the way that you do, it matters more than what it is that you’re doing, right? So let’s say for example, um, if you are, you have a job that maybe you don’t love, right?

Like you have something that you have to do, accomplishing the task. Is good and it’s important, but the thing that actually matters more than accomplishing the task is who you are being while you’re accomplishing the task. Right? What are the things you’re telling yourself? What’s the energy you’re bringing to that task?

What are the thoughts and the mindsets you’re bringing to that task? Like that actually arguably matters more. Than you actually crossing the to-do off your list. So I wanna encourage you to ask yourself that, right? Like when it comes to this bigger mission, why does it matter that you show up in a way that is impactful, right?

How can we make it that you are showing up in a way that is, that matters more than actually just checking something off your list or checking off a to-do. And so I just wanna encourage you with that today. And if you are looking for extra support, if you’re looking for a community or one-to-one support, I have both one-on-one and group coaching options open right now as I’m airing this episode.

So if this is something that you’re interested in, I would absolutely love to schedule a conversation. I have different coaching packages for. Creatives at different levels in their business. So not everyone will be ready for one-on-one coaching. Some people need more support than group coaching. So if this is something that you are interested in, please head over to.

Hey Krista marie.com. Slash services and you’ll be able to see. I’ll link that in the show notes below. You’ll be able to see the different types of ways that we can work together, but at the end of the day, I’d love to just schedule a call and figure out what your goals are, where it is that you wanna go, and what might be the best fit and the best support to help you get there.

So all of that said, thank you so, so much for joining us today for this episode, and I can’t wait to hear from you. I’d love for you to share with me what are those bigger goals? What is that bigger vision? Remember, I. Feel free to tag me on Instagram, share a story of you listening in, connect with me. I would love to celebrate you and these bigger goals that you’re having and you’re accomplishing along the way.

So thank you so much, and I’ll talk to you in the next episode. One last thing before you go. I’d absolutely love it if you left a review on Apple Podcasts or if you’ve already left a review. I’d love for you to share this episode with your business bestie. I love getting to shout out my listeners on the show, and the more listeners that we have, the more that I can help others create a thriving and sustainable business too.

Thank you so much again for being a part of this community, and I can’t wait to hear your takeaways from today’s episode.


Join me for my exclusive FREE video workshop — Planning For Profit!

The training for small business owners & creative entrepreneurs that are ready to create a thriving, profit-focused business! 🥳

Inside the workshop we’ll be covering:

Mindset Strategies

  • Overcoming limiting beliefs & understanding how they’re holding us back from earning more money
  • Overcoming our perfectionism & people pleasing tendencies
  • Identifying your values and creating alignment with your goals
  • Powerful thinking & visualization strategies to put you in the mindset of a profitable business owner

Financial Strategies

  • Defining your money story & getting clear on any money blocks
  • Understanding your numbers (what you need to go full-time/take your business to the next level)
  • The profit first method and how to start implementing it in your business
  • Successful money habits

Business Strategies

  • Ditching the busy work
  • Powerful content creation
  • Marketing & selling strategies
  • Creating an irresistible brand
  • Streamlining your systems

She Calls Her Shots Top Episodes